Mediaocean, the foundational technology and AI partner for omnichannel advertising, today announced the launch of Mediaocean AI Ventures, a dedicated initiative to invest in and scale startups transforming the advertising ecosystem with AI.

Building great AI is only half the challenge for ad tech and martech founders. Scaling it into the complex and fragmented workflows of enterprise advertising is where many startups stall. Mediaocean AI Ventures was created to change that.

By pairing capital with direct access to the advertising industry’s system of record, Mediaocean AI Ventures gives portfolio companies a faster path into the day-to-day workflows of the world’s largest agencies and brands.

Mediaocean AI Ventures brings together the capital, technology, and industry reach of Mediaocean with the strategic backing of CVC Capital Partners, TA Associates, and Eterna Growth Partners—creating a platform designed to help the next generation of AI companies achieve global scale.

“Some of the most transformative companies in advertising will be built in the next few years,” said Bill Wise, CEO of Mediaocean. “We want to find those companies early and give them something far more valuable than capital alone—a path to scale. Mediaocean AI Ventures is about combining the speed and innovation of startups with the reach, infrastructure, and AI ecosystem of Mediaocean to help build the next generation of advertising technology.”

The launch marks a strategic extension of Mediaocean’s recent AI innovation, including the rollout of NIVO and its expanding Model Context Protocol (MCP) footprint. Together, these technologies provide startups with the infrastructure to build connected, production-grade, agentic AI solutions directly inside global advertising systems.

For the broader venture capital community, Mediaocean AI Ventures will serve as a strategic co-investor, helping portfolio companies overcome traditional integration barriers and accelerate the path from emerging technology to enterprise adoption.

“We’re offering startups an immediate pathway into the heartbeat of global media execution,” said Guy Kuperman, Chief Strategy Officer at Mediaocean and Head of Mediaocean AI Ventures. “By uniting capital with our extensive integration footprint and agentic framework, we’re creating a powerful runway for the industry’s most ambitious founders.”

Mediaocean AI Ventures is actively evaluating investment opportunities across early- and growth-stage AI startups operating in areas including agentic workflow automation, advertising optimization, cross-channel analytics, dynamic creative execution, measurement, data intelligence, and other emerging applications of AI across the advertising lifecycle.

Founders and co-investors interested in partnering with Mediaocean AI Ventures can visit www.mediaocean.com/mediaocean-ai-ventures to learn more.

About Mediaocean

Mediaocean is the foundational software and AI partner for omnichannel advertising. With over $200 billion in annualized ad spend running through its platforms and more than 100,000 users worldwide, Mediaocean deploys AI and automation to optimize investments and outcomes. Through innovations such as NIVO AI, Mediaocean is helping marketers turn intelligence into action across the campaign lifecycle. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, and Protected, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.

Media gallery

About The Author
Business Wire